Event format
Industry Rides
Curated group rides on great roads, followed by relaxed, structured networking for brand, retail and distribution leaders.
B2B cycling events
around the globe.
Ride. Connect. Grow.
ride2.biz brings together cycling brands, retailers, and industry leaders at high-impact events across the world.
Explore EventsAbout ride2.biz
Different roles.
One industry.
ride2.biz is a B2B platform built exclusively for the cycling industry. We bring the people who design, make, distribute and sell bikes together where the industry feels most at home — on the road — and turn shared kilometres into lasting business relationships.
- Brands &
Manufacturers - Retailers &
Dealers - Distributors &
Wholesalers - Gear, Apparel &
Accessories
Events
Where the industry rides together.
High-impact B2B events built around the ride — designed for networking, partnerships and business development across the global cycling trade.
Event format
Business Forums
Focused sessions and roundtables on the topics shaping the cycling trade — from sourcing and distribution to retail.
On request
Destination Trips
Riding trips for your team, dealers or partners in the world’s great cycling regions, planned around your business goals.
Plan a tripThe event calendar is in planning. Join the waitlist to hear about dates and destinations first — or tell us about the ride you have in mind.
How It Works
From the saddle to the deal table.
01
We Ride
Meet industry peers on curated rides, where conversations start naturally — no booths, no pitch decks.
02
We Connect
Get to know the brands, retailers and distributors that fit your business, in a relaxed and focused setting.
03
We Grow
Turn new relationships into partnerships, distribution opportunities and long-term growth across markets.
Membership
A year-round network
for the cycling trade.
Membership is designed for cycling businesses that want more than a single event: priority access, the right introductions and an ongoing connection to the people moving the industry forward.
- Priority access to ride2.biz events
- Introductions across brands, retail and distribution
- Member briefings on the cycling trade
- Early access to new destinations
Membership options
Pricing announced at launch
Membership for brands, retailers, distributors and industry partners. Join the waitlist and we’ll share the details as soon as they’re confirmed.
Join WaitlistBenefits shown are planned and may change before launch.
Blog
Insights for the cycling trade.
Stories, interviews and practical guides for cycling businesses. The ride2.biz journal is coming soon.
NetworkingComing soon
Why the best cycling partnerships start on the road
What a shared ride does for a business conversation that a trade-show booth never can.
Article in preparation
RetailComing soon
Building stronger brand–retailer relationships
How brands and independent bike dealers can work together beyond the annual order.
Article in preparation
DistributionComing soon
What distributors look for in a new brand partner
A practical look at fit, support and timing when a cycling brand enters a new market.
Article in preparation
Join the waitlist
Be first on
the start line.
Leave your details to hear first about ride2.biz events, destinations and membership.
Planning a ride for your team, dealers or partners? Send us a trip inquiry.